Keyword selection is where the SEO journey starts. Get that right then everything else falls into place!
Search engine optimization (SEO) is about search engines finding your website and the quality and volume of traffic (visitors) sent to it as a result.
The more visitors the higher your ranking. The higher your ranking the more visitors!
Selection of keywords is not arbitrary, although it has been described as part art, part science.
There are many tasks associated with driving traffic to your site. All but a few are initially dependent on keyword optimization. The term keywords or keyword phrases describe words or terms which can be ‘catalogued’ by a search engine. Here are a few facts:
- Google accounts for the majority of search engine traffic.
- Google’s first and only concern is ‘relevance’. Its measure of success is based on purely on visitor satisfaction, as in: do the sites Google present provide those visitors with the best solution, the most apt answer for the search query they made?
- This is judged using a integrated set of automated ‘algorithms’. Largely driven by the keywords your site employs to describe its offer, it is also the number of back links (links from related sites which link back to your site) which provide verification of your relevance for those search terms.
- The more accurate the keywords, the more engaging your content, the longer the visitor stays, the more back links you have, the more likely you are to rank and be found by more visitors.
Selection of keywords is not arbitrary. It is often described as part art, part science. Without a keyword management strategy, the art often overcomes the science and with it your ability to reach the desired high rankings in Google.
Much of the art of keyword research is transformed into science by Market Samurai’s accessible and logical keyword analyzer.
Market Samurai has developed the reputation among internet marketers as the best tool for accurate selection of keywords or keyword phases relevant to your niche. It is user friendly and supported by a intelligent, interesting and trustworthy team. Hop on and have a listen to their introductory video for their free 12 day trial. Well worth your time.
